Writing & publishing
Editorial Standards
A Dubai Scammers record can change how a person or business is seen. Solid sourcing is where the work starts; it also takes careful wording, fair presentation, honest context, and a firm line between what is claimed, what is documented and what has been decided.
Go where the evidence goes — even when it shows the story you started with was wrong.
Words we handle with care
Four pairs that never mean the same thing.
- AccusedLiable
- SuedLost
- ChargedConvicted
- InvestigatedGuilty
01Accuracy
Every material statement must be backed.
Each material fact needs evidence we can point to on request.
Writers describe a source’s substance, status and context faithfully. A quotation is never shortened in a way that shifts its meaning.
Anything we cannot reasonably verify is not presented as settled.
A line can be literally true and still leave the wrong impression. We judge accuracy by the picture a reader takes away, not just sentence by sentence.
02Allegations are not findings
Readers always see where a case stands.
We avoid any phrasing that quietly turns a claim into a fact. Someone who has been:
- accused is not, for that reason, liable;
- sued has not, for that reason, lost;
- charged has not been convicted;
- investigated has not, for that reason, done wrong.
When a case is still running, we say so — prominently, not in a footnote.
03Headlines
A headline must stand on its own.
Titles, headlines, search snippets, social posts and captions must fairly reflect the record beneath them. A careful paragraph lower down cannot rescue a misleading headline.
We do not reach for sensational wording to win clicks or rankings.
Labels such as scammer, fraudster, criminal, thief or corrupt — and anything like them — are never applied as a statement of fact to a named person or company unless a competent court or authority has decided the matter and the evidence supports that exact wording.
04Attribution
Tell readers who is saying it.
Where a claim comes from a complaint, a prosecutor, a regulator, a litigant, a witness or another source, we say so wherever readers need that to judge its weight:
Attribution is never dropped to make a line sound sharper.
05Context
What we leave out can mislead as much as what we say.
Adverse information is published with the context that stops it painting a false picture, which can include:
A matter the record shows has been resolved is not presented as if it were still live.
06Right of reply
Serious criticism goes to the subject before it goes out.
Where it is reasonably practical and appropriate, we give the subject enough detail to understand the main adverse points and a fair opportunity to answer before publication.
The time allowed depends on how complex and how urgent the matter is.
Replies and any evidence sent with them are considered before we publish. Sending a reply does not oblige us to accept it — and not replying is never treated as an admission.
07Presenting the subject's response
A reply is shown fairly, even when shortened.
We may trim a response for length, relevance, repetition, legal exposure, privacy or clarity instead of printing it word for word.
We will not cut it in a way that distorts the subject’s position. Documents sent with a response that change the record are assessed before publication.
08Naming individuals
A name has to be needed, not just available.
Appearing in a document is not reason enough to name someone. Editors weigh:
- the part the person played;
- whether naming them serves a genuine public interest;
- how strong the evidence is;
- their privacy and any vulnerability;
- foreseeable harm;
- any reporting restriction;
- whether readers need the name to follow the record.
Private individuals with a minor role get particular care.
09Children & vulnerable people
More restraint, not less.
Children, victims, witnesses and vulnerable people receive extra protection.
Their names, images, addresses and identifying details are not published simply because they can be found elsewhere. Court restrictions and legal protections for victims and minors are always respected.
10Personal information
Findable does not mean fit to publish.
Researchers often hold information that has no place in public.
Home addresses, private numbers, personal email, Emirates ID or passport numbers, bank details, information about children and other sensitive data stay out unless publication is lawful, necessary and justified by a substantial public interest.
The record carries what readers need to understand the matter — not everything that was found.
11Photos & visual material
Images may not imply more than the evidence shows.
Photos, screenshots, charts and other visuals must not suggest anything the evidence does not support, and are never altered in a way that changes what they show.
Illustrations and stock images are never presented so they could pass for documentary evidence. Captions state plainly what an image does and does not establish.
12How we investigate
The public interest never justifies unlawful methods.
Our reporters and investigators may lawfully use:
We never approve hacking, unauthorised computer access, theft, bribery, trespass, unlawful surveillance, unlawful impersonation or invented evidence. Any unusual technique that raises legal or ethical concerns is reviewed before it is used.
13Writers work from the evidence file
The file comes first; the story follows it.
Once research and verification have reached the right stage, the writer is given the evidence needed to prepare the record. Their task is not to heighten it but to set out clearly:
- what happened;
- what is claimed;
- what is documented;
- what has been decided;
- what the subject says; and
- what is still unknown or disputed.
The story stays within those boundaries.
14Legal review
Legal review is not a verdict on anyone.
Material investigations may, where required, include review in the UAE and in other jurisdictions involved before publication, under our internal procedures. That review can look at:
It supports editorial judgment; it never replaces it.
15Conflicts of interest
Nobody works on a story they have a stake in.
Writers, researchers, editors and reviewers must declare any personal, financial, professional or other interest touching a subject.
Where an interest could reasonably cast doubt on the work, the person steps back or the conflict is otherwise properly managed.
When a source is in a business or personal dispute with a subject, that is factored into how far we rely on them.
16Payment & editorial influence
Editorial outcomes cannot be bought.
We take no payment, gift, favour or other benefit from a subject in return for:
Research Membership carries no editorial say. A member’s evidence is assessed exactly like anyone else’s.
17Corrections
Being right matters more than having been right.
When a material statement turns out to be wrong, we fix it promptly. When new evidence changes the picture rather than disproving it, we update the record.
Material corrections are made openly where appropriate. Their purpose is an accurate record — not to minimise our mistake.
18Artificial intelligence
Software can assist research. It cannot establish a fact.
Automated tools and AI may help sort documents, search, translate between Arabic, English and other languages, match names to entities or flag possible leads.
Output from an AI system is not evidence because a machine produced it. Any material fact surfaced that way is checked against reliable sources before publication.
AI is never used to invent quotes, sources, interviews, documents or evidence. People — not software — answer for what we publish.
19Search engines & distribution
Search optimisation never lowers the standard.
Pages may be structured so records are easy to find and understand in search engines and elsewhere.
That is never a reason to exaggerate. Titles, descriptions, structured data and summaries meet the same accuracy and attribution rules as the record itself.
20Updates & version history
When events move on, the record is reviewed.
Material records can show when they were published, when they were last reviewed and how they have changed.
Where later events alter what an earlier, accurate statement means, the statement is not left standing without explanation.
The sign-off test
Before approving material reporting, the editor answers each of these:
- Can we defend the headline as written?01
- Can we defend every material fact?02
- Are allegations and decisions kept apart?03
- Is the status of every case described correctly?04
- Have we weighed significant evidence the other way?05
- Has the person named had a fair chance to reply?06
- Would trimming any context make the piece misleading?07
- Does everyone named actually need to be named?08
- Would we write exactly this with the subject in the room, holding the same documents?09
One unticked circle and the record waits.
The editorial rule
Our work is judged by how accurate and defensible a record is — not by how much damage it does or how far it spreads.
Legal notice
These Editorial Standards describe the general editorial approach of Dubai Scammers. They are not legal advice, they create no contractual rights for subjects, sources or anyone else, and they do not require identical steps in every matter. Decisions can vary with urgency, public interest, source protection, the applicable law and the facts of each investigation.